UK comedy creator. 22. Actor. Three years of POV skits that people actually finish, share and quote back at each other. 152,100 followers, 17.6 million likes, and a comment section that does half the marketing for you.
No bought followers, no engagement pods. Just three years of consistent output and an audience that shows up.
Every video is built around a moment the viewer has personally lived. That's why the shares are high, and it's why a brand inside the skit doesn't feel like an ad.
First-person scenarios everyone recognises: school, sleep, group chats, growing up in the UK. The format brands can slot straight into.
"Me in bed at night sending everyone TikToks instead of going to sleep." 2.2M views because 2.2M people have done it.
British references, British delivery — UK-native comedy that travels. The audience is international: US-led, plus the UK, South Africa, Canada and Australia.
An actor, not just a creator. Plays parents, teachers, mates and strangers. Can carry a scripted brand concept, not just a mention.
The integration lives in the world of the video: the fit he's wearing, the product in the scene, the place the skit happens. Viewers watch it because it's funny. The brand comes along for the ride.
Fit-checks, product reviews and brand collabs — the everyday content the audience keeps coming back for. Foot Asylum × Criminal Damage features here as one recent collab, not the headline.
Already lives in beanies, caps and hoodies on camera. Outfit seeding, capsule launches, "get ready" POVs and character wardrobes that put your pieces in front of exactly the demographic that buys them.
Tech, snacks, drinks, apps. Skits built around the product's actual use case, the way his ChatGPT-assignment skit turned a tool into a scenario. Demo without it feeling like a demo.
Restaurants, events, travel, attractions. Take the POV format on location: first-time-at, day-out and behind-the-scenes formats that make an audience want to go themselves.
A sample of what happens when the concept lands.
Your product or brand written into one of his proven POV formats. His concept, your placement. The entry point most brands start with.
A skit built around the brand from scratch: scripted, shot and delivered with the brand as the scenario, not a cameo.
Three or more videos across a launch window. Recurring characters and running jokes give the campaign a storyline, not a one-off.
On-location content for venues, launches and activations. He attends, creates and posts; you get the footage and the audience.
Licence his content for your own paid social and channels. Creator-made ads consistently outperform studio polish with this demographic.
Rates on request → Lateef@logundigital.com. Media-ready within 48 hours of brief.